FREDERIC DE PARDIEU




One of the pioneering travel technology provider mtrip’s CEO FREDERIC DE PARDIEU shares some amazing information regarding their apps that are extremely utilitarian for tech savvy travelers, in an exclusive interview with Travel And Tour World. mtrip Travel Guides ensures superb aid to make your travel experience hassle-free and relaxed.






Conversation
Travel And Tour World – How will the launch of “white label solution” be beneficial to the tour operators and travel agencies?

Frederic De Pardieu : Today, the majority of travelers bring their smart phone with them on their trip. Instead of providing only a limited paper printout of a trip itinerary, tour operators can offer their clients a branded mobile app, which will, include every detail of their trip. The application includes up-to-date transportation and accommodation information, a schedule of daily visits as well as a very rich travel guide, offline maps and navigation and more. There are also social sharing options integrated in the application, in particular the trip journal that allows clients to share their great travel experience on the tour operator’s website bringing in additional visibility and drive new bookings.

 

 

Travel And Tour World – How does white label mobile app proves to be more user-friendly over ordinary custom mobile app?

Frederic De Pardieu : mTrip’s white label apps for tour operators capitalize on the technology and know-how acquired through mTrip’s 2.5 million users. mTrip’s technology has gained the trust and loyalty of travelers through its own commercial travel guide applications. Combining rich application content, a user-friendly interface and innovative technology make this app the best travel companion available.

 

 

Travel And Tour World: What are the unique features of the Trip Genius App powered by mTrip that aids to make traveling a cherished experience?

Frederic De Pardieu : Among the unique features of our mobile applications, the Trip Genius is definitely one of the user’s favorite features. Exclusively developed and used in mTrip powered apps, it automatically generates personalized daily itineraries based on their personal travel preferences, the popularity of the destination points of interest, their opening hours, geolocation, etc. It is inspiring and time saving feature when planning a trip.


At destination, the offline navigation is also a user favorite and is extremely used by travelers. Showing the way between two locations, it offers step by step directions by foot or by public transportation making it easy to navigate a foreign.

 

 

Travel And Tour World: Recently, mTrip launched a completely redesigned travel guide in V2.5 for iPhone and Android. What are its essential features attracting traveler’s attention?

Frederic De Pardieu : The last major version of mTrip mobile apps is a complete overhaul of the application in terms of design, evolving from a skeuomorphic design theme to flat design. Along with the design change, we aimed to revamp the user experience of the application and how we can simplify it with the biggest changes coming to the trip planning features.

 

 

Travel And Tour World: Has Koh Phangan Guide powered by mTrip been successful to boost tourism of the region?

Frederic De Pardieu : The Koh Phangan app publishers as well as some of other client’s apps are based on commercial model. The app is distributed for free and our clients sell advertising, sponsored links, coupons & vouchers within the application to local businesses. From what we’ve seen, they seem to be very successful with this business model.

 

 

Travel And Tour World: How far has mtrip succeeded in generating revenue with travel app and grab the attention of tour operators & travel agencies?

Frederic De Pardieu : mTrip started as a consumer application targeting every type of traveler. With 2.5 million downloads as well as the multiple awards and press coverage caught the attention of the travel industry which leader to the launch of our B2B solutions starting with tourism boards and DMO and more recently Tour Operators. The first tour operators who launched their applications powered by mTrip were Exotissimo, a major inbound operator in Asia and Travel Leaders Group, America’s largest travel agency company.

 

 

Travel And Tour World: What has been the response of travelers conducting tours guided by mtrip apps?

Frederic De Pardieu : We don’t have a direct feedback from end-users on the B2B side; however, our own customers seem really satisfied. For our consumer apps, the feedback is great; users are really excited about planning their trip with the Trip Genius and are very thankful to use the offline navigation when walking around at destination.

 

 

Travel And Tour World: What are in store to make travelling an easy affair by mtrip?

Frederic De Pardieu : As avid travelers ourselves, we continually invest in research and development in order to come up with advanced features and new ways to plan trips and enjoy a destination to its best. We definitely have a lot in store for the future but for now it’s a secret!

 

 

Travel And Tour World: Over the years how has technology influenced travel industry?

Frederic De Pardieu : Over the years, technology has led to better-informed travelers (more content available, more up-to-date content, influence of social networks) with better tools to maximize their experience on their trips (trip planners, special offers, local tips, guidance at destination).

 

 

Travel And Tour World: In the coming years how do you plan to expand the arena of mtrip?

Frederic De Pardieu : In the coming years, we will continue to focus on the added value we can bring to travelers and to our business partners by investing in research and development. Moreover, we plan to continue expanding in the travel industry with solutions for other segments such as the hotel and hospitality industry while increasing our internationalization through our expanding partner network.

 

 

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