Markus Muller

TTW interviewed Mr. Markus Muller, Vice President Sales and Marketing Asia Moevenpick Hotels and Resorts on the growing trends of luxury tourism. He gave an insight on making tourism more sustainable.

TTW – Luxury tourism is growing popularity. What are basic features and incorporations that have made it such a success recently?

Mr. Markus Muller : – While overall the standard of living increases and countries like China, which is already the No1 outbound market in the world make it easier for people to travel abroad of course people are getting more sophisticated in their travel behaviour… people want unique experiences and stories which they can tell their friends and family..



TTW – What are the best way to render the best in luxury and yet going sustainable in tourism?

Mr. Markus Muller : It is ultimately about the experience once can create and design, and we at Moevenpick Resort & Spa Karon Beach Phuket provide a down to earth natural experience focusing on the things we do best; serving with swiss perfection with a key focus on food & beverage offerings… Ultimately I do not know any other hotel company which has its own finefood division and sells coffee or yoghurt in retail stores



TTW: Travellers from which country or area are more keen for Luxury travelling?

Mr. Markus Muller : This depends on the region but of course we can see more and more Russian and Chinese tourists in our hotels in particular in Asia



TTW: What are best facilities that you provide that attract tourist worldwide?

Mr. Markus Muller : Being in the right location is obviously number one and providing the a sense of place with a variety of restaurants and bars in our hotels



TTW: How do you thing spas and wellness facilities have boosted tourism?

Mr. Markus Muller : Spa and wellness tourism has grown over the last years and we have seen even niche products focusing entirely on this segment… It is important for us too, however is not the main focus for our hotels



TTW: How far are the online media and marketing have helped your to improve Spa Luxury tourism?

Mr. Markus Muller : Online marketing becomes just part of the daily marketing life today, ultimately people search for new experiences and things to do online… if you are not there, you are failing at the Zero Moment of Truth, a term Google defined..




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