At ITB Berlin 2019, Apratim Ghoshal, Editor, Travel And Tour World had an exclusive conversation with P. Bala Kiran, Director, Kerala Tourism.
In terms of inbound tourism, Europe has traditionally been number one market for Kerala tourism. He says: “UK, France, Germany give us around 400,000 tourist every year, and Europe as a whole drives more than 60 per cent of the traffic coming to Kerala. That’s why we come here every year. ITB is our number one trade fair.”
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