Market – With only 7.2 million people and her citizens can visit some 140 destinations visa free, Hong Kong in 2014 spent US$22.8 billion on international travel and ranked Asia’s 4th largest source market; and her residents made over 86 million departures.
Exhibitors & Visitors – Asia’s long established and Hong Kong’s only travel fair, ITE & MICE 2015 drew from 50 countries and regions 607 exhibitors with 85% from abroad; 11874 buyers and trade visitors (around 75% from Hong Kong & 25% mainland China and abroad) in two trade days; and 78116 public visitors (over 85% FIT or private tour group). Among its buyers and trade visitors, 6198 (52.2%) were from travel agents, 2534 (21.3%) from MICE and corporations, and 907 (7.6%) from media etc.
Themes, which are particularly attractive to affluent travelers, FIT and travel trade serving them, highlighted in ITE & MICE included MICE / Corporate Travel with 180 related exhibitors, Sport, Adventures, Eco-tourism, Honeymoon Overseas Wedding, Travel Photography, Culture and Heritage each with around 50 exhibitors; Cruises and Wellness etc.
Seminar – In trade days, which require registration for admission, were 15 seminars for the travel trade, 10 on MICE & Corporate Travel and Business Matching etc. In public days were around 100 travel seminars with the most popular ones drawing over 200 audiences, great offers by some exhibitors as retail sales are allowed on and only on the public days.