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Published on : Thursday, August 17, 2017
The most popular travel TV show in Italy, Kilimangiaro, which has more than 1.2 million viewers per episode, is filming in Ireland’s Ancient East this week.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico to come and explore Ireland’s Ancient East for the Kilimangiaro show, which airs on the national TV station, RAI Tre. She’s filming at places like the Hill of Tara, the Irish National Stud, Highbank Orchards and Distillery, Waterford’s Copper Coast, Brownshill Dolmen and Glendalough. The resulting programme will air towards the end of 2017.
Niamh Kinsella, Tourism Ireland’s manager Italy, said: “We are delighted that the Kilimangiaro TV show is filming in Ireland’s Ancient East this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight this part of Ireland to more than 1.2 million Italian travellers, positioning Irelandas a highly desirable place to visit.
“2016 was the best year ever for tourism from Italy to Ireland, when we welcomed 336,000 Italian visitors, up +8% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”
Source:- Tourism Ireland
Tags: Tourism Ireland