$100 million strategy to boost New Brunswick tourism

Published on : Friday, November 24, 2017

indexThe government of New Brunswick is adhering to a powerful tourism numbers followed by a huge investment in the industry in the coming many years.


The all new Tourism Growth Strategy appears to spend over $100 million in the field in the coming eight years.


Premier Brian Gallant, however made a bold pledge of turning New Brunswick “the destination in the Maritimes when it comes to tourism.”


Premier Gallant explains that the $100 million will be spread out to take in diverse facets of the industry.


“We’re going to be making investments to help all of our tourism operators get the support that they need to have the infrastructure that they need to be able to improve the experience and increase our tourism numbers,” said Gallant.


Also, the plan takes care of the growth in visitor spending. At present, it’s estimated at about $1.3 billion to $2 billion by 2025.


Nevertheless, the industry experts say that when the province focuses on tourism, it means growth.


“We saw this year that we had a 12 per cent increase in contribution to the province,” said Victoria Clarke of Discover Saint John.


“That means that we’re into new markets. That means that we are able to send people from our province into new marketplaces to have new clients.”


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