Published on : Friday, February 14, 2020
The 11th edition of the World Congress on Snow and Mountain Tourism will be held from 11-13 March this year in Andorra, under the theme “Tourism, Innovation and Sustainability”. The Congress is organized by the UNWTO, the Government of Andorra and the Parish of Canillo.
The Congress will focus on the role of mountain tourism in rural development, primarily addressing the issues of innovation, sustainability and digital transformation.
The UNWTO Executive Director Manuel Butler highlighted the timeliness of the theme of the 11th Congress, “Sustainability is essential for tourism to be compatible with the fragile environment of mountain areas, while providing benefits and opportunities to communities, which gives a key role to innovation to harmonize these objectives.”
Andorra’s Minister of Tourism, Verònica Canals said, “The integration of new technologies and the contribution to sustainable development are two key aspects for the tourism sector. Therefore, this year, the Congress will try to share the perspectives of professionals regarding these challenges and will allow us to know the different models that companies and entities from around the world are creating.”
With the help of its high-level panels, important speeches and thematic sessions, the Congress will look at innovative solutions for sustainable tourism, sustainable consumption, local resources and products, inclusive tourism, and the development of responsible destinations.
The event will see an assembling of a wide range of tourism professionals and experts from more than 10 countries (Andorra, Austria, Belgium, Chile, France, Germany, Italy, Netherlands, Spain, United Kingdom and the United States).
Presiding over the inauguration of the 11th World Congress on Snow and Mountain Tourism will be Xavier Espot Zamora, the Head of the Government of Andorra, Zurab Pololikashvili, the Secretary-General of the UNWTO and Francesc Camp Torres, the Mayor of Canillo.