14 m Chinese now witnesses the promotion of Northern Ireland

Published on : Friday, August 11, 2017

Northern IrelandRecently, Tourism Ireland in China has collaborated with HBO Asia to host a Game of Thrones themed promotional campaign. This will last till August end.

One can see the promotional campaign on five different online platforms like Tencent (social network), Mtime (movie news and reviews website) and SiTV (Shanghai Interactive Television), at the same time on HBO’s and on the social channels of Tourism Ireland. It will be telecasted to more than 14m people across China. It has a competition that provides an opportunity for five people to win a trip for two to Northern Ireland, and will include a VIP Game of Thrones tour.

James Kenny, Tourism Ireland’s Manager China, said: “Our Game of Thrones promotion with HBO Asia is a fun way to get lots of people talking about Northern Ireland here in China. We’re reminding fans that Northern Ireland is truly ‘Game of Thrones Territory’, with so many set locations.”


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