At 16th Shanghai World Travel Fair, IEG endorses international tourism!

Published on : Thursday, April 25, 2019

Italian Exhibition Group (IEG) returned to China to endorse international tourism business at the 16th essay of the Shanghai World Travel Fair (SWTF), one of Eastern China’s prime tourism industry expos which took place recently at the Shanghai Exhibition Centre. More than 750 exhibitors from 53 countries and regions took part in the exhibition.


SWTF, co-organised by Europe Asia Global Link Exhibitions (EAGLE) – a joint venture set up by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention and Exhibition Corp Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), provides the trade members of the sector an exclusive business platform and, for the general public, an all-round deep understanding on tourism products, all in the largest tourism region of the Chinese market, Eastern China.


China is the largest outbound tourism market of the world, with 149.72 million outbound journeys and a 14.7 percent rise in 2018.


The 2019 edition of SWTF organized a busy calendar of appointments and new features.


Visitors discovered tourist destinations worldwide, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam.


SWTF emphasized the tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, along with travel services and insurance companies.


Professionally, SWTF reconfirmed its position as a major chance for matching to all effects. More than 3,000 B2B appointments with selected buyers from all over Eastern China participated in the events and the panel scheduled on the recent trends in outbound tourism, organized in cooperation with China Travel Agent.


About this, a unique B2B area was realized, which was accessible to the trade members of the sector exclusively through face detection system, in order to ensure the quality of the meetings with international suppliers.

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