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Published on : Thursday, May 21, 2015
Speaking on sustainable tourism, he said that there are twenty developmental authorities who are working on the master plan for the overall upliftment of the state. With the respective developmental authorities in the respective divisions, it will be possible to have control over the illegal constructions over the region which can help to sustain the ecology of the place.
Paragliding, rafting and much more adventure tourism activities have been introduced and the state is shifting itself from being just a leisure tourism destination. Trekking and snow biking are among the major attractions during the winter season. so with the introduction of all these adventure tourism activities, it will work as a positive step in terms of promoting sustainable tourism rather than just being a leisure tourism which Jammu and Kashmir has been dominantly known as for a long time.
Dr. Syed also spoke about the various pilgrimage tourism and spiritual tourism which has been a trademark in terms of promoting Jammu and Kashmir.
Not only the traditional aspects of tourism but also the Bollywood industry and its recent come back in the state as its shooting locale will help to attract a large number of both domestic and international tourists. Needless to say, Bollywood has better reach than the tourism regulatory boards and this eventually will help to influence positively in the rate of tourist influx.
Talking of MICE destination, he said that the state is developing its infrastructure. With J & K Travel Mart event, it will work as one of the major steps in terms of developing the state for the MICE destination.
Digital promotion also started recently in the last year and meanwhile it has received considerable amount of tweets and response over the social media.