20+ million Britons see promotion for car touring holidays in Ireland

Published on : Wednesday, August 3, 2016

TOURISM IRELANDTourism Ireland has teamed up with Irish Ferries to promote car touring holidays along the Wild Atlantic Way and around Ireland’s Ancient East. A joint campaign – targeting our important ‘culturally curious’ audience – is under way right now in Britain.

The two-month campaign will reach more than 20 million potential British holidaymakers,



inviting people looking for the perfect road trip to come and follow the Wild Atlantic Way or to explore Ireland’s Ancient East and reminding them how easy it is to reach Ireland – “the drive to beat them all”. It is highlighting ease of access between Britain and Ireland, on Irish Ferries services from Pembroke to Rosslare and from Holyhead to Dublin.



The campaign includes:

a partnership with the Guardian online which features an article titled “10 stunning spots in Ireland – in pictures” and the chance to win a five-night holiday in Ireland;
radio ads on Classic FM, Heart and Smooth Radio – which will reach an estimated 2.28 million listeners;

ads in national newspapers, including titles like the Daily Mail, Daily Express, Daily Telegraph, The Sunday Times, The Sunday Telegraph and the Mail on Sunday, which will be seen by an estimated 14.5 million readers; and
online ads on popular sites, as well as ads on Facebook.



Source:- Tourism Ireland

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