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Published on : Friday, July 7, 2017
The Asian MICE industry’s annual mega event—the 2017 Asian MICE Forum—will be held September 6–7 in the Kaohsiung Exhibition Center. Themed “Innovation Power”, the Forum will feature global MICE gurus, award winners, creative marketing leaders, and technology experts. To be held for the first time in Kaohsiung, Taiwan’s second largest conference city, the harbor metropolis has spared no effort to cultivate its MICE industry to increase awareness of the latest developments and the city’s global visibility as a MICE destination.
Masters Share Future Trends
The Asian MICE Forum, annually commissioned by the Taiwan Bureau of Foreign Trade of the Ministry of Economic Affairs and implemented by the Taiwan External Trade Development Council (TAITRA), has entered its 12th year. This year, Daniel McKinnon, Chairperson-elect of the International Association of Exhibition and Events (IAEE), Wolfgang Marzin, President & CEO of the world exhibition leader Messe Frankfurt GmbH, Tom Hulton, Director of International Relations of the world’s biggest incentive tour organizer IMEX, and Mike Van der Vijver, a prestigious conference design master, will come together to map out the global future of the MICE industry. J. Walter Thompson Taipei’s managing director Deng Bowen, one of the masterminds of Lay’s human claw machine advertisement which set off a heated discussion on the internet over recent years, will also share his experience in successfully realizing “marketing whims” to attract consumers.
Festivals, by featuring local natural and cultural resources, are a successfully-proven tool to showcase a city’s charm. To uncover the mystery and fun of destination marketing, this year’s Forum will introduce the Hakata Dontaku Festival, Japan’s most popular celebration during their Golden Week; the Festival of Fire in Valencia, which is a world-famous ceremony full of spectacular fires and pyrotechnics; in addition to Kaohsiung’s own unique festival. To familiarize attendees with state-of-the-art technologies, Zappar, an Australian company recognized for its expertise in virtual-reality and augmented-reality technology; Poken, a European MICE technology services company; and Accupass, Taiwan‘s well-known innovative net enterprise will share technology application examples. It is worth mentioning that, in order to closely integrate the MICE industry with Taiwan’s New Southbound Policy, the “What’s Next for Asian MICE” session will have MICE leaders from Southeast Asian countries provide a macro analysis of Asian MICE development to help the industry grasp booming business opportunities.