2017 China (International) Tourism Brand Festival held in Beijing

Published on : Tuesday, December 19, 2017

indexOn December 12, the award ceremony for 2017 China (International) Tourism Brand Festival and the Top Ten Recommended Tourism Destinations for World Travelers, was held successfully in Beijing. The opening ceremony was attended by World Tourism Cities Federation secretary-general Yan Han, former principal editor of the Ministry of Culture of China’s journal Xu Shipi, China Tourism Reforming and Development Consulting Committee vice secretary and College of Tourism Management at Beijing International Studies University (BISU) dean Li Xinjian, sina.com tourism and government affairs deputy general manager Zhang Yueying and Beijing Zhongjing Pinlian International Cultural Communications CEO Zhang Wei.

In the event themed “Brands Drive China’s Build Out As A Top Destination for Tourists”, popular tourism attractions including the Tribe of the Three Gorges, the Wuzhizhou Island Tourist Area, Sanya and the landscape of Baili Rhododendra were awarded titles naming them among the ten top-rated recommended travel destinations for world travelers. Yichun in Heilongjiang province won the honorary title as a Recommended Eco-tourism Destination for World Travelers.

Yichun, also known as the Forest Capital of China, recently emerged as an ecological tourism destination located in the hinterlands of the Xiao Hinggan Mountains in northeastern Heilongjiang province, lying between two of the country’s major river systems, those of the Heilong and Songhua Rivers. The city is popular for its quiet beauty. Yichun is truly a city where its inhabitants live in harmony with nature. Dahurian rhododendron (rhododendron dauricum), the city flower of Yichun, blooms every year in mid-May. The red flower, spreading all over the region’s mountains, has been compared to Chinese brocade and the glow of the evening sun as it is preparing to set.


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