Published on : Tuesday, December 26, 2017
A double-digit fall in the pound against the euro and the dollar is helping drive visits and is allowing tourism to reap from the predictions of a post-referendum slowdown in the British economy.
2017 was a record year for inbound tourism to the UK – with 39.9m visits. Next year, it is expected to reach 41.7m – a 4.4%, which means that hotels and restaurants in popular destinations such as London, Bath, Edinburgh and Cambridge can expect a record year.
The 2017 tourist boom brought strong sales for British luxury brands such as Burberry, which helped propel Bond Street in London among the top three of the world’s most expensive store locations, going past Paris’s Champs-Élysées.
Travellers mostly from Europe, the US and China have been arriving in greater numbers to buy luxury designer brands for lower prices than they can get at home. Also, destinations linked to popular books, films and TV programmes are expected to attract crowds. They include the Northern Ireland locations used in Game of Thrones.
Patricia Yates, VisitBritain’s director, said: “Tourism is one of the UK’s most valuable export industries. It is also a fiercely competitive global industry and these results not only demonstrate Britain’s continued ability to compete internationally for visitors, they are testament to tourism’s importance as a driver of economic growth. We are working with partners across the world to tell customers of experiences they can only have in Britain and encourage them to book a trip now. We have seen good growth this year from the US and China, and are developing new products that make it easier for overseas visitors to book and explore all of Britain.”
Tags: UK Tourism