2018 Virtuoso Luxe Report – Australian Edition

Published on : Friday, December 1, 2017

VirtuosoThe results are in from Virtuoso, the world’s leading network of luxury travel experts, revealing the top trends, destinations and motivations for upscale Australian travellers as we head towards a new year, with ‘ticking items off the bucket-list’ the No.1 motivation for people travelling in 2018.

Following on from recently released global data, Virtuoso’s 2018 Luxe Report – Australian Edition puts Japan at the top of the list of emerging destinations for the coming year, followed by Iceland and Portugal.

With global results revealing Australia is high on the list of most desirable destinations, trends revealed in the 2018 Virtuoso Luxe Report – Australian Edition include:



“Australians always have a robust bucket list and start each year ready to explore the world. This year it seems that many are drilling down the list beyond the perennial favourites to exotic cultures and natural wonders,” Virtuoso Asia Pacific Managing Director, Michael Londregan said.

“It’s clear that 2018 will be a year of exploration and immersion. Perhaps it’s the geopolitical climate, but there is no doubting the trend for destinations that were once warm, are now hot.

“The reality is that many of the favourite destinations have limited capacity so travellers are advised to plan early. Only 44,000 people a year get to explore Antarctica, so when it becomes vogue, demand exceeds supply.

“Making people’s bucket-list dreams a reality is exactly the kind of travel Virtuoso’s advisors are experts in delivering and it’s easy to locate a seasoned advisor on Virtuoso.com.”

Key findings from the 2018 Virtuoso Luxe Report – Australian Edition:


Emerging destinations

  • Japan

  • Iceland

  • Portugal/Cuba (tie)

  • Sri Lanka

  • Norway

Most popular global destinations

  • Italy

  • United States

  • Canada

  • Japan

  • Sri Lanka

Most popular US destinations

  • New York

  • Los Angeles

  • Oahu

  • Rocky Mountains

  • Maui

Most popular family destinations

  • Fiji

  • Italy

  • Thailand /New Zealand (tie)

  • Indonesia

  • Los Angeles

Most popular adventure destinations

  • Antarctica

  • New Zealand/Galapagos (tie)

  • South Africa/Peru (tie)

  • Vietnam

  • Chile/Botswana (tie)

Most popular honeymoon destinations

  • Maldives

  • Fiji/Italy (tie)

  • Thailand

  • Bali

  • Maui

Top cruise

  • Mediterranean

  • Alaska

  • European River

  • South Pacific

  • Baltic Region

Millennial destinations

  • Greece/Croatia (tie)

  • Vietnam/Bali (tie)

  • New York/Thailand (tie)

  • Cambodia

  • Italy/Peru (tie)

Top motivations

  • Crossing off bucket-list items

  • Seeking authentic experiences

  • Exploring new destinations

  • Rest and relaxation

  • Personal enrichment

Top travel trends

  • Multi-generational

  • Active or adventure

  • Luxury cruises

  • Ocean cruises

  • River cruises


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