In 2020, ATM to introduce inaugural M.E. edition of Travel Forward

Published on : Friday, May 3, 2019

At the Middle East’s first ever edition of Travel Forward, travel, tourism and hospitality professionals worldwide will have a chance to discover the next generation of industry innovations, which will happen alongside Arabian Travel Market (ATM) 2020.


The travel and hospitality innovation event will unite buyers and suppliers from all over Middle East and ahead, helping delegates to experiment the recent industry tools and grab the technological benefit that could boost competence and improve the customer experience.


The event will cover up the entire spectrum of industry tools, from emerging innovations like augmented reality (AR), virtual reality (VR), artificial intelligence (AI), robotics and machine learning, to current systems like booking engines, business management software and end-user technology.


To quote Danielle Curtis, Exhibition Director ME, Arabian Travel Market, “In today’s ultra-competitive travel, tourism and hospitality markets, the effective implementation of innovative technologies is essential to the long-term success of any business. By identifying the right tools to meet their needs, industry professionals can give themselves a competitive edge.”


“That is why events such as Travel Forward are so important to our sector’s future. By bringing together buyers and suppliers, and facilitating face-to-face interactions, the show will make it easier for participants to identify and test innovative technologies and applications that could help to achieve their long-term goals.”


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