Published on : Thursday, November 28, 2019
Kerala is aiming to double the number of international tourist arrivals to more than 20 lakh by the end of 2020. The state has undertaken several initiatives to hard sell Kerala as a preferred tourist destination, a senior government official Tuesday said.
The state is hoping a footfall of over 10 lakh foreign tourists in 2019.
“We are targeting to double the number of foreign travellers to the state to 20 lakh by 2020 end,” Kerala Tourism Tourist Information Officer B S Biju told PTI.
To attain this target, the state has kick started several initiatives, he added.
“We are doing various campaigns in our core foreign source markets –UK, USA, Germany, France and Middle East– to attract more visitors,” Biju said.
For Malaysia, China, Japan and Australia, the countries with promising markets, the Kerala Tourism is running several campaigns there, like participating in fairs and organising business meets, he added.
For domestic tourists, “we are taking initiatives such as TV and print campaigns, airport campaigns, partnership meets, participating in trade fairs and road shows,” Biju said.
For domestic visitors, the main source states to Kerala have always been Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat and Delhi, he added.
This year, Kerala Tourism has gone on board with an ambitious marketing campaign with numerous partnership meets being organized in 10 cities across India, Biju said.