2020 Olympics trigger fresh hotel openings in Japan

Published on : Monday, September 4, 2017

JapanJapan, of late has been gripped with a strong tourism boom ahead of the 2020 Summer Olympics and Paralympics in Tokyo.


Mainly, domestic and foreign hotel operators are leveraging this growing demand for accommodation. The high-profile ‘Edition’ brand of Marriott International is ready to debut in this country with two luxury hotels slated to open in Tokyo’s Ginza and Toranomon areas in 2020.


President of Mori Turst, Miwako Date has said that currently Japan has a short supply of luxury hotels.


But then, the new hotel openings are restricted to Tokyo alone.


Date’s company is planning to open sophisticated 10 hotels in Japan within 2023, including two Marriott hotels and another one in the capital.


A British operator of luxury hotels, InterContinental Hotels Group PLC would be opening a spa resort hotel in Beppu, Oita Prefecture in 2019. The project has been lured by leasing the company Tokyo Century Corporation. Prince Hotels Inc., on the other hand, plans to come up with 100 hotels under a new budget brand in several areas of Japan.



The Japanese Government has a target of welcoming about 40 million international tourists in 2020 and 60 million in 2030.


Having said that, a fresh surge in tourist arrivals has highlighted a shortage of accommodation capacity in Japan. To make up for such a shortage, the government has started promoting ‘minpaku’ home lodgings.



A law had come into effect in June to permit private homes to be rented out to visitors.


Airbnb Inc of the US leads the business in this nation. Now, Rakuten Inc, an electronic commerce platform operator has declared plans of joining the bandwagon in Japan.




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