21+ million Germans tune in to Ireland this month

Published on : Saturday, January 6, 2018

tourism Ireland logoTourism Ireland has kicked off its promotional drive for 2018 in the all-important German market – with a TV campaign which will be seen by millions of potential holidaymakers for Ireland.

The campaign will run until mid-February, on popular German national and satellite television channels like RTL, VOX, RTL Nitro, Sat.1, Kabel 1 and ARD – reaching an estimated 17.2 million viewers. As well as the TV ads, a separate online video campaign will reach almost 4 million people, via popular travel and news websites; the videos will highlight the wide variety of things to see and do here, including the Wild Atlantic Way, Northern Ireland, Ireland’s Ancient East, our delicious food, outdoor activities, car touring, Dublin, Belfast and the Waterford Greenway.

To view the TV ad, click here.

Germany is the third-largest market for tourism to the island of Ireland and 2017 was another record year from Germany – when we welcomed around 660,000 German visitors. In 2018, Tourism Ireland aims to grow German visitor numbers by +8%.

“2017 was the seventh consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 660,000 German visitors,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Our TV campaign kick-starts another extensive and targeted programme of activity in Germany for 2018, to keep the momentum going and build on the growth of the past few years.”

 

 

Source:- Tourism Ireland

Related Posts

Tags:


(No Like Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. IITM Delhi

      September 20 - September 22
    2. World Routes

      September 21 - September 24
    3. HOTEL INVESTMENT CONFERENCE EUROPE

      September 23 - September 24
    4. THE LODGING CONFERENCE

      September 23 - September 26
    5. ILTM NORTH AMERICA

      September 23 - September 26
Get our toolbar!
Review www.travelandtourworld.com on alexa.com