ShowGizmo makes greater enrodes in American markets with Feathr’s ‘mobile apps

Published on : Monday, November 30, 2015

feather + SG squareShowGizmo, the leading event app company in Australasia has acquired Feathr’s
‘mobile apps for events’ business portfolio. The partnership comes as ShowGizmo
continues to move into the American market.


Over the past year Feathr has repositioned themselves, focussing their business more
on their event analytics and digital advertising. Feathr co-founder, Aidan Augustin
felt that ShowGizmo was the perfect partner to acquire their mobile app business, he
said, “they [ShowGizmo] provide top-notch customer service and continue adding
new features at an aggressive clip.”


The acquisition has come during an exciting time for ShowGizmo who are currently
expanding into the U.S. market. Their market expansion has lead to several new
additions to their team, most recently the appointment of several new positions
including, VP, Head of Production and Client Services and CTO.


ShowGizmo’s CEO, Marie-Claire Andrews said, “Our partnership with Feathr has
helped accelerate our presence in the competitive U.S market space,” she added, “we
are also delighted and looking forward to be working with new clients.”


The International Association of Fire Chiefs recent event, ‘Symposium in the Sun’
was one of Feathr’s first clients to use ShowGizmo under the recent acquisition.
Event organiser, Chief Shane Crutcher, experienced great success with ShowGizmo
building on previous successful years with Feathr. All of ShowGizmo’s acquired
Feathr clients have so far experienced a positive reaction from delegates – recording
an average 75% app uptake to date.

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