Uniworld Boutique River Cruise Collection launches its virtual reality app

Published on : Friday, December 4, 2015

Uniworld Boutique River CruiseUniworld Boutique River Cruise Collection brings the reality of its luxurious ship, S.S. Maria Theresa, to life with the launch of its very first virtual reality app. The S.S. Maria Theresa, Uniworld’s flagship masterpiece, is showcased in marvelous 360-degree views through evolutionary app technology.

Uniworld is one of the only river and ocean cruise lines to offer this type of virtual reality technology to agents and prospective guests. Viewers can completely immerse themselves in the beauty and luxury of the S.S. Maria Theresa, including the striking lobby with an original 10-foot high painting of the Archduchess Maria Theresa herself; the Royal Suite, featuring in-suite butler service from butlers trained to the same level of expertise found in Buckingham Palace; the Baroque Restaurant, highlighting farm-to-table cuisine; the plush Lipizzan Cinema–the only movie theatre on the rivers; and the stunning Bar du Leopard and its indoor heated swimming pool. The app also introduces guests to some of Uniworld’s highly-trained staff, from the captain to the barmen. This innovative technology provides agents with the tools to showcase Uniworld’s unique offerings to prospective clients while improving their own understanding of Uniworld’s luxury onboard experiences.

The footage onboard the S.S. Maria Theresa was shot using state-of-the-art spherical camera technology, ensuring every detail of the ship was captured. Six Ladybug cameras were mounted on a rig to capture a 360-degree view of the ship’s interior and then the video from each camera was stitched together to create the seamless VR experience.

“We are very proud to be at the forefront of marketing technology with the launch our first virtual reality app,” said Uniworld’s President Guy Young. “This brilliant new platform will allow agents to really showcase the levels of luxury available on our ships. By affording a more immersive and tangible element of the fabulous onboard experiences of the S.S. Maria Theresa, we aim to harness this powerful new tool to engage prospective clients and educate them about our product on a far deeper level.”

The app has been developed to function with Oculus Rift, a virtual reality head-mounted display that can be worn by the user and completely immerses you inside the virtual world. The Rift will be released to the public early in 2016.


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