UN advocates adoption of Sustainable Development Goals

Published on : Wednesday, January 20, 2016

United NationsUnited Nations Secretary-General Ban Ki-moon announced the appointment of a group of eminent Sustainable Development Goals (SDGs) Advocates to help promote action to achieve the SDGs adopted by world leaders at the United Nations Sustainable Development Summit on 25 September 2015.

The SDGs represent a commitment by all nations to work together to end poverty, achieve shared prosperity, build peace and secure a life of dignity and a healthy planet for present and future generations.

The Advocates will build on their unique standing and leadership to promote the SDGs as part of an ambitious and transformative global development agenda. They are to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030.

The SDG Advocates will promote the universal character of the SDGs, including their commitment to leave no one behind; to promote the engagement of new stakeholders in the implementation and financing of the SDGs; to encourage partnerships with Governments, civil society and the private sector to share knowledge and resources; and to raise awareness for the integrated nature of the SDGs.

The Advocates include:


John Dramani Mahama, President of Ghana
Erna Solberg, Prime Minister of Norway

Queen Mathilde of Belgium
Crown Princess Victoria of Sweden
Sheikha Moza bint Nasser, Co-Founder, Qatar Foundation
Richard Curtis, Screenwriter, Producer and Film Director
Dho Young-Shim, Chairperson, United Nations World Tourism Organization’s Sustainable Tourism for Eliminating Poverty Foundation
Leymah Gbowee, Director, Gbowee Peace Foundation
Jack Ma, Founder and Executive Chairman, Alibaba Group
Graça Machel, President, Foundation for Community Development
Leo Messi, World Renowned Footballer, UNICEF Goodwill Ambassador
Alaa Murabit, Founder, The Voice of Libyan Women
Paul Polman, Chief Executive Officer, Unilever

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