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Published on : Monday, January 25, 2016
The Tourism Authority of Thailand (TAT) has re-launched its main website,www.tourismthailand.org, which has been re-designed and re-developed to provide a user-friendly viewing experience across all devices from desktop computers to mobile phones. Meanwhile, the TAT Newsroom website, www.tatnews.org, also boasts a fresh look with a responsive design.
Dr. Yuthasak Supasorn, Governor of TAT said, “In this ever-changing world, TAT is continuously developing our strategies and tools to reach as many global travellers as possible to promote the wide plethora of Thailand’s tourism products and services. Our new-look websites, both featuring a responsive design – the latest trend in website development, reflect our intentions to provide all the information and functionality that our travellers and media friends require to plan a trip to Thailand or to learn the latest news and updates on our travel and hospitality industry.”
Re-launched in late 2015, www.tourismthailand.org now features the “AIR” design concept: Application – providing all functionality for a user-friendly viewing experience; Infographic – providing tourist information through stunning imagery; and Responsive Design – allowing easy reading and user-friendly navigation across all devices.
With a simple design and large stunning imagery, www.tourismthailand.org allows travellers to see beautiful pictures of Thailand from across the country, with an annual calendar highlighting top events and festivals in each month, a destination section providing information of tourist attractions in each of the 77 provinces, and a list of TAT’s special events and projects. In addition, social-media aficionados can follow or share TAT’s tourism information and activities through the ‘Yours & My Thailand’ section at Facebook: Amazing Thailand; Instagram: TourismThailand; and Google+: +Thailand.
Meanwhile, also re-launched in late 2015, the re-developed and updated version of the TAT Newsroom website, www.tatnews.org, brings its user-friendly viewing experience to the next level with a new UXI design approach. The website has enhanced its ability to support the international media with news and updates on Thailand’s travel and hospitality industry, bearing in mind: U (user) – user behaviours and devices used to access the website’s news and updates; X (experience) – friendly design to create a first impression and allow easy navigation for international media; and I (interface design) – friendly functionality for easy reading and navigation across all devices.
The TAT Newsroom is committed to providing high quality editorial content on which the international media has come to rely – a mixture of original news and updates from TAT, features about Thailand’s tourist attractions and activities and in-depth coverage of any ongoing developments in the Thai tourism industry. A new development is underway for its photo library section to allow media a quicker and easier access to relevant pictures from the image bank for articles about tourism in Thailand.