Published on : Wednesday, May 4, 2016
The presentation by Florida-based Kim Matlock is part of the Trenz 2016 Auckland Airport Breakfast Speaker Series.
Ms Matlock is currently the chief marketing officer of Cool Blue Media which publishes digital magazines for social media professionals, entrepreneurs, investors and virtual reality communities. She has held similar roles for the iconic Hard Rock brand and Microsoft.
This year’s topics also include a deep dive into the fast-growing China market and how tourism operators can use digital channels to get their business noticed by free independent Chinese travellers, and a review of the industry’s Tourism 2025 growth framework which aspires to grow annual tourism revenue to $41 billion.
Auckland Airport will present a session on its tactics and strategies for successful route development – 99 per cent of international visitors to New Zealand arrive by air, so developing sustainable air connectivity is vital to industry growth.
“The early morning Auckland Airport Speaker Series is designed to kick-start the Trenz day with stimulating presenters providing fresh insight on a range of relevant topics, with time for networking over breakfast,” said Chris Roberts, chief executive of the Tourism Industry Association New Zealand which manages Trenz.
“It’s a great opportunity for the 300 New Zealand tourism operators exhibiting at Trenz to maximise the value they get out of the four-day event.”
Norris Carter, Auckland Airport’s general manager aeronautical commercial, said the Speaker Series would once again bring together a range of international and New Zealand speakers.
“The breakfasts are a great way to start each day at the conference. We hope they will inspire and inform attendees, and enable them to be better equipped to sell their tourism products and services.”