$3 Million Marketing Campaign relaunched by U.S. Virgin Islands to facilitate travel

Published on : Wednesday, December 5, 2018

The U.S. Virgin Islands Department of Tourism will relaunch a $3 million marketing campaign to facilitate travel to St. Croix, St. John and St. Thomas in the months ahead. The department is supporting the private sector partners through this.

 

 

Due to the impact of Hurricanes Irma and Maria and hiatus during Fiscal Year 2017-2018 the Real Nice advertising campaign is back.

 

Around two-third of the $3 million budget will be spent on television ads on major channels.The main motive is to generate top-of-mind awareness about the Territory among those looking for an authentic Carribean experience.

 

 

Through the advertisement the consumers will get a look inside the Virgin Island lifestyle and how it has the potential of transforming the vacation into a distinct cultural experience.

 

$500,000 will be allocated to digital advertising and social media; a $350,000 social media program has been launched to promote accommodations.The rest of the sum will go to cooperative marketing and print advertising in several marketing segments.

 

 

There will be a focus on adventure travel, history, culinary tourism and marine industry while the marketing campaign will be delivering more than 150 million paid media impression and increase the traffic.

Related Posts

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2019
  • 05 itb-asia 2019
  • 14 Hotelierseries Africa 2019
  • 18 HMIS 2019
  • 20 uzakrota Istanbul 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. GLOBAL WELLNESS SUMMIT

      October 15 - October 17
    2. ITB Asia

      October 16 - October 18
    3. HOTELIER SUMMIT AFRICA

      October 16 - October 18
    4. Deluxe Travel Market Latvia

      October 17
    5. DRT SHOW INDIA

      October 18 - October 20
Get our toolbar!
Review www.travelandtourworld.com on alexa.com