ITB Asia announced partnership with Korea Tourism Organisation

Published on : Friday, August 4, 2017

itbA major partnership between ITB Asia and Korea Tourism Organisation of Singapore announced recently is likely to boost Korea as key destination place in south-east Asia.


Korea is known for its first-class transport infrastructure, world-class readiness, pop culture and fashion. It has boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers.


Katrina Leung, executive director of Messe Berlin (Singapore) said that they were pleased to work in partnership with the Korea Tourism Organisation of Singapore this year. ITB Asia will be a key platform for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry.


International Meetings Statistics Report released by the Union of International Associations ranks Korea in the first spot for global congresses. Korean meetings in cities of Seoul and other rising destinations like Busan, Jeju, and Incheon contributes to the country’s increasing diverse business events portfolio.


The global business trends increased growth in corporate travel and MICE has made Asia as the most strategic market and the trends will remain the same till next decade.



Leung further added that the partnership with ITB Asia will expand their presence and strengthen their proposition to the Asian and Southeast Asian market. ITB Asia will help them reach to a large number of participants who understand the importance of networking and Singapore is a hub.


Yoon Seung Hwan, director of Korea Tourism Organsiation mentioned that he was excited about the potential opportunities the show can open up. KTO along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services will attend with their respective booths at ITB Asia 2017.


The delegates will be provided with the latest information on Korea’s attractions, convention , activities and many more.


Earlier in 2016 ITB Asia was attended by 900 buyers , the ratio being 1:1 between exhibitors and buyers, it was reported that 50 per cent of buyers signed deals with exhibitors after the event took place.

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