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 Tui Group appoints Laestadius as chief creative officer

Wednesday, April 3, 2019

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Tui Group has appointed Anna Laestadius as chief creative officer of the Hanover to oversee the global development of the brand.

 

 

In the new capacity she will be responsible for brand marketing and insights in the Nordics.

 

 

Erik Friemuth, chief marketing officer of Tui Group said that with more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for their strong global brand.

 

 

Since 2015 Laestadius had served as the chief marketing officer of Tui in the Nordics. So far she brought the launch of the brand name Tui in Sweden, Denmark, Norway and Finland.

 

She is also known to  establish a powerful Tui Nordic brand and marketing team and developed the international ‘For You’ campaign.

 

 

Laestadius said that TUI‘s global appeal and power has developed immensely in the past years – today, almost 70,000 people operate under one brand with one face to the customer.

 

 

She felt that it was  a great opportunity to help shape its future development.

 

 

Laestadius is known to start her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at Absolut Vodka.She ended up as global brand director.

She held the role as global vice president, brand and marketing for Electrolux Grand Cuisine before joining Tui.

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