Published on : Saturday, August 24, 2019
On the world stage, Alain St. Ange is one of the most preferred speakers on tourism. At the 3rd International Business Tourism Conference, he was the keynote speaker organized in Winnipeg, Manitoba, Canada, August 18th to 20th. I have personally heard Mr. St. Ange delivering speech in his home country of Seychelles, where he occupied the position of Minister of Tourism and Culture from 2012 to 2016, and can vouch for the energy and passion he puts into marketing tourism.
At present, Alain St. Ange is the Hon. President of the recently founded African Tourism Board.
After St. Ange spoke at the 3rd International Business Tourism Conference in Winnipeg this week, Bea Broda the publisher of www.beabroda.com in Winnipeg Canada published the following story. Also, Broda is a member of the African Tourism Board.
From my standpoint, he “put Seychelles on the map” with the creation of an annual Carnival, which had world’s best carnival acts into one gigantic multi-cultural Carnival arranged in the capital city of Victoria. The accomplishment of it came from the fact that it both pulled travelers worldwide and employed so many locals who also thoroughly enjoyed the festivities. Win win!
While addressing the topic, Precision, Performance and People – Key factors in Sustaining the Tourism Business, Mr. St. Ange emphasized that tourism as a business engages lot of people. What do you consider when looking at tourism and sustaining it in the world of business? People in business have researched that one cannot stand alone – there is a strong point in having a community. The private sector is the front-line team for the growth of tourism. How can you expect the government to simplify everything and get anything out of it? The ideal private sector affiliation is necessary for success. This “PPP concept” must be put in progress. The private sector requires making money and keeping things going. The tourist board looks at the whole industry in Seychelles, and it is controlled by the private sector. The Minister drives it and makes the policy; however the private sector controls the industry and moves it forward. It is business that will suffer first when tourism doesn’t work, since they are on the front line. The government is the bigger share holder, but you need the partnership for it to work.