Published on : Thursday, February 23, 2017
The Festival, co-organised by Bahrain Tourism and Exhibitions Authority and Tamkeen, and held in partnership with stakeholders from the public and private sectors, including Batelco, Gulf Air, and YK Al Moayyed & Sons, was able to enhance the Kingdom’s tourism and retail sectors, by providing a unique shopping experience filled with family entertainment and fun activities.
The Festival has also welcomed more than 20,000 visitors in its first week, which is an increase of 7% in comparison to last year. The ‘Festival City’, the main event held during ‘Shop Bahrain’ at Bahrain Bay, witnessed more than 45,000 visitors over a period of 17 days.
‘Shop Bahrain’ objectives were to attract families coming from around the GCC, to take part in the Festival’s various events and activities, which coincided with the Bahrain Tourism and Exhibitions Authority strategy of increasing tourism revenues and contributing to the national economy.
Shop Bahrain was successful in attracting a large number of tourists from the Gulf region, which was a direct result of a Gulf-wide roadshow held in Jeddah, Doha, and Kuwait. During the Festival, 80% of the tourists were from Saudi Arabia followed by Qatar, Kuwait, and the United Arab Emirates.
Bahrain Tourism and Exhibitions Authority revealed that, the occupancy of the 4- and 5-star hotels reached BD 9 million (USD 24 million), during that period, and that the occupancy totalled 73% across the serviced apartments sector, largely due to the attraction of family travellers.
The ‘Taste Tour’ that was held across 29 restaurants around Bahrain also
The value of transactions during Shop Bahrain reached BD 8 million (USD 21 million) and the number of transactions made by shoppers increased to 130,000, in comparison to 60,000 posted last year.