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Published on : Friday, August 11, 2017
The fourth edition of Xi’an Silk Road International Tourism Expo (XSRITE) was held in north-west China’s Shaanxi province from August 4-6, for providing an ideal one-stop business-to-business networking platform for international and domestic tourism and travel industry players. The Tourism Expo was held at Qujiang International Conference and Exhibition Centre. Xi’an, the capital of north-west China’s Shaanxi Province, is the place of Silk Road’s eastern starting point and origin of the Chinese cultural identity.
Exhibitors and visitors from around 32 countries and regions attended the three-day expo. The event was a platform for people from the tourism industry and the public to communicate.
The opening ceremony of the tourism expo was attended by distinguished guests including China National Tourism Administration (CNTA) chairman, Li Jinzao; Cambodian tourism minister, Thong Khon; UN World Tourism Organisation (UNWTO) executive director, Zhu Shanzhong; Governor of Shaanxi, Hu Heping; Chairman Han Yong of Shaanxi People’s Political Consultative Conference; Deputy director Liu Xiaoyan of the Standing Committee of Shaanxi Provincial People’s Congress and Wei Zengjun, vice governor of Shaanxi.
The expo was organized by Shaanxi Provincial Commission for Tourism Development. The theme of the expo was ‘Cooperation and Mutual Development along the Silk Road’, that highlighted the image of Shaanxi as a world-class cultural tourism hub.
With an exhibition area of 40,000 square metres, the event brought together 500 travel agencies, tourism enterprises, airlines, cruise companies, tourist attractions and tourism media outlets, 400 professional buyers and approximately 60,000 public visitors from China and abroad.
Kingdom of Cambodia was the guest of honour at XSRITE 2017. “Cambodia forever supports the issuance of the Belt and Road initiative,” said Thong Khon, minister of tourism of Kingdom of Cambodia.
The XSRITE shared latest ideas and fruits of tourism development, introduced latest business forms such as hot spring and self-drive tours, exhibited higher-quality products and launched more targeted marketing services to better serve tourists.