500 reasons to visit Scotland

Published on : Monday, November 7, 2016

visit-scotlandThe North Coast 500 is hitting the road as Scotland’s answer to Route 66 joins VisitScotland at the leading global event for the travel industry in London.

 

Stretching through 500 miles of stunning Highlands scenery, the North Coast 500 is one of 11 Scottish businesses joining the national tourism organisation at World Travel Market 2016.

 

Taking place at ExCel London from today (Monday 9 November) until Wednesday, more than 50,000 industry professionals are expected to attend. It will allow VisitScotland and its industry partners to show travel trade professionals from around the globe exactly what the country has to offer.

 

The event will also act as a platform to showcase Scotland’s upcoming 2017 Year of History, Heritage and Archaeology on the world stage. Running from 1 January – 31 December, 2017 is the year to delve into the past and discover Scotland’s fascinating stories, offering huge opportunities for the tourism industry and collaboration across sectors.

 

It is the first time that North Coast 500 has exhibited at the event, with the Black Watch Castle and Museum in Perthshire and Abellio Scotrail, which operates the Borders Railway, also making their bow at World Travel Market.

 

The other businesses on the VisitScotland stand are:
• Cashel Travel – tour company based in Edinburgh
• Classic Britain – tour company, based in Strathaven, Lanarkshire
• Thistle DMC – incentive and leisure travel company, based in Edinburgh
• Great Houses – consisting of Blair Castle and Gardens and Scone Palace in Perthshire and Glamis Castle in Angus
• Historic Scotland
• Spirit of Scotland Show, Edinburgh
• Royal Highland Hotel, Inverness
• Strathmore Hotels, which includes the Alexandra and Ben Nevis hotels in Fort William, the Nethybridge Hotel near Aviemore, The Royal Hotel in Oban and The Salutation Hotel in Perth

 

Malcolm Roughead, Chief Executive of VisitScotland, said: “VisitScotland assists industry to develop their product, make connections with international partners and markets, and find the right channels to promote their offering globally. As the leading global event for the travel industry, World Travel Market is a fantastic opportunity for our partners to showcase their business in front of an international audience.”

 

Gaelle Delagrave, Head of Brand and Communications at North Coast 500, said: “We are looking forward to the event. It’s an outstanding opportunity for NC500 and the global tourism trade to showcase one of the top five coastal touring routes in the world.”

 

Nesta Gilliland, ScotRail’s Head of Marketing and Sales, said: “We’re really looking forward to exhibiting at the World Travel Market as it’s a fantastic opportunity to highlight some of the great scenic rail journeys Scotland has to offer, particularly the Borders Railway which recently celebrated its one year anniversary.”

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