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Published on : Wednesday, November 30, 2016
The Kuala Lumpur Convention Centre’s 2016 focus on its partnership approach and customised solutions have resulted in a strong retention of its client base. In the first 10 months of this year , the Centre hosted 644 events, of which 59% or 377 were recurrent clients. These events have attracted over 1.01 million delegates and visitors and generated RM382 million in economic impact to Malaysia.
Speaking on the sidelines of IBTM World 2016 , the Centre’s Director of Sales & Marketing, Angeline van den Broecke explained, of the 377 repeat events held in the first 10 months, the Exhibitions segment was the venue’s strongest performer with 84% recurrent exhibitions. This was followed by the Corporate segment with 327 repeat events. The Conferences, Congresses and Conventions segment recorded 47% recurrent events.
“We have found that adopting a customised, partnership approach builds better collaboration and assists us to deliver more effectively to our client’s objectives. This also assists us to help organisers maximise floor space, reduce build up and breakdown time and apply solutions to drive cost containment without negatively impacting on the content of the event,” Angeline continued.
This commitment to a flexible and innovative mind-set, resulted in numerous awards and accolades in 2016. This includes the “Best Convention Centre” at the Going Places Readers’ Choice Awards 2015 and “Outstanding Venue Award” at the AFECA Awards 2016. The Centre also received the AEG 1EARTH Greeny Award 2016 for its environmental sustainability efforts.
“While our partnership approach and customised solutions have been key to our success in 2016, we also placed great emphasis on investing in information technology (IT) and audio-visual (AV) upgrades this year to maintain our position as the most technologically- advanced venue in Malaysia and enhance our capability to meet the rapidly changing needs of our clients,” explained Angeline.
Source:-Kuala Lumpur Convention Centre