5th World Tourism Forum in Lucerne, Switzerland

Published on : Tuesday, May 9, 2017

5th World Tourism ForumThe 5th World Tourism Forum organized in Lucerne once again attracted top decision makers, tourism industry talents and choicest students. Participants in the two-day event debated on vital topics and the changes and challenges in global tourism today.

In his keynote speech, Rasoul Jalali (General Manager Uber) explained how the Uber app, now used in 500 cities, has transformed urban travel. He presented the several innovations Uber has introduced, including shared taxi travel and the facility to ride on demand during any time of the day, and how Uber analyses the mass of data it accrues.


Uber is also testing out driverless cars in Pittsburgh, U.S. To quote Mr. Jalali, “Driving by yourself may remain a recreational activity, but driving from A to B will not. Driverless cars will be the future.”

During the forum, the need to attract more women into the industry, a greater ethnicity pool at higher levels, and finding enough people at a time when the aviation industry is growing massively were largely discussed.

There were many impressive speakers during the forum.

To quote Martin Barth, President & CEO World Tourism Forum Lucerne, “500 participants from 75 countries this year – isn’t that fantastic? Our growing number of participants coupled with the highest level of debate from so many key players in the industry, and our increasing international recognition in the travel industry’s calendar, underlines that each time the Forum is held it very much goes from strength to strength.”

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