Published on : Friday, September 8, 2017
With China’s Golden Week holiday coming around next month, one in two Chinese is likely to be on the move. Six million Chinese are expected to travel abroad.
According to Ctrip, around 650 million Chinese are expected to travel over the Oct 1 to 8 holiday period. Last year, the figure was 593 million. Chinese tourists are also choosing to visit less common destinations.
“Chinese tourists no longer select only destinations such as Thailand, the United States and Japan. Countries such as Kenya, Morocco, New Zealand and Peru have become new attractions,” said Director Jiang Yiyi of the International Tourism Research Institute at the China Tourism Academy.
Chief marketing officer Shi Yuduan at Ctrip’s vacation business department said, “Popular TV shows such as Game Of Thrones have given a new pull for overseas tourism. We have seen a 300 per cent rise year on year in the number of tourists going to Croatia. There is also strong growth in the Czech Republic, Iceland, Spain and Northern Ireland, where the HBO series was filmed.”
She said packages featuring cruises, diving, camping, plastic surgery, shooting, casinos and safaris are all popular options for Chinese consumers, who are looking for diverse holiday activities. Exotic landscapes and immersive culture experiences are also attracting Chinese tourists.