7 major airline boarding passes to feature black money scheme ads

Published on : Thursday, July 7, 2016

boarding passIn an exclusive nationwide publicity drive, Income Tax Department of India tied up with seven major airlines including Air India and Vistara. They will publicise one-time black money compliance window by printing the scheme’s details on the back of boarding passes.

 

 

The Income Tax Department has tied up with seven airlines including Air India, Spicejet, Indigo, Vistara and Air Asia for Income Declaration Scheme (IDS) 2016. With a budget of Rs 100 crore, this will employ the services of the government’s publicity department, DAVP. It will advertise the four-month window provided to domestic black money holders to come clean by paying a total tax and penalty of 45 per cent. Along with it, they will also hold townhall meetings.

 

 

According to an official, from July 15 till September, the flipside of the boarding passes issued by these seven airlines will contain information related to IDS.

 

 

From the total Rs 100 crore budget for IDS, a certain amount will be set aside for the publicity campaigning. Bookmarks will be issued instead of pamphlets at the townhall meetings as people tend to throw away pamphlets.

 

 

The Income Tax Department has also asked its officers to make “all-out efforts” to attract potential declarants by assuring them of confidential and hassle-free disclosures.

 

 

As a part of the publicity campaigns, the Central Board of Direct Taxes (CBDT) will be putting up posters about the scheme at the possible posh areas like club houses, showrooms of high-end products, posh  markets where possible declarants might frequently visit.

 

 

The four-pronged strategy prepared by CBDT for the success of IDS includes single-point contact for confidentiality, setting up of facilitation centres across the country, giving wide publicity and monitoring at the highest level.

 

 

The scheme is aimed for the domestic black money holders who can come clean by declaring their assets and pay their due taxes along with a penalty totalling 45 per cent.

 

 

In every city where Principal Commissioner is stationed, a ‘facilitation centre’ in the nature of help-desk may be opened for disseminating information about the scheme.

 

Not only, organising townhalls and seminars, the CBDT also advised its senior officers to also organise frequent meetings with trade and industry bodies and professional associations.

 

Last year, the government came up with a similar scheme for persons having unaccounted black money abroad. Disclosures during that window were charged with a total tax and penalty of 60 per cent. A total of Rs 4,147 crore of undisclosed wealth was declared during the 90-day foreign black money compliance window that ended on September 30.

 

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