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Published on : Monday, May 16, 2016
Tourism Ireland has teamed up with Irish Ferries to promote its Pembroke to Rosslare ferry service. A joint campaign – supported by Wexford, Waterford and Kilkenny County Councils – is under way right now and will run until 22 May.
The campaign includes:
As well as highlighting attractive fares and ease of access, the ads are encouraging potential visitors to “Drive Through History”, reminding them that “there’s 5,000 years of history to explore in Ireland’s Ancient East”.
Julie Wakley, Tourism Ireland’s Deputy Head of Britain, said: “We are delighted to partner with Irish Ferries to maximise the promotion of the service from Pembroke to Rosslare. Our aim is to boost car touring visitor numbers to the South East and Ireland this summer; visitors who bring their car here on holidays tend to stay longer, spend more and are more likely to visit more than one region.
“Great Britain is the largest market for tourism to the island of Ireland and we have seen excellent growth in British visitor numbers so far again this year, with the most recent CSO figures for Q1 showing a +17% increase in visitors from Britain. We are undertaking an extensive programme of promotions throughout 2016, to keep the momentum going and build on that growth.”
Source:- Tourism Ireland
Tags: Tourism Ireland