A dedicated tourism region introduced

Published on : Tuesday, October 17, 2017

Mr. Brendan GriffinMunster Vales, a fresh new tourism initiative has been launched by the Minister for State, Mr. Brendan Griffin, incorporating the Comeraghs, Knockmealdowns, Galtees, Ballyhouras and Nagles mountain ranges.

The brand was officially launched in Lismore Castle, Co. Waterford by Minister for State at the Department of Tourism and Sport, Brendan Griffin T.D.

Munster Vales provides visitors with 1,100kms of way-marked walking routes, over 96 activities and attractions, nine historic heritage sites and huge options in terms of accommodation, festivals and local food.

Munster Vales was created in partnership with enthusiastic communities, tourism providers, and agency stakeholders to endorse the market and establish it as one of the Ireland’s significant inland visitor destination, both in terms of domestic and overseas markets.

Munster Vales traverses Tipperary, Limerick, Cork and Waterford counties. Within the region, the key tourism attractions include Doneraile Wildlife Park, Cahir Castle, Ormond Castle, the Rock of Cashel, the Waterford Greenway, Ballyhoura Mountain Bike Park, Glen of Aherlow, and Lough Gur, Lismore.

Minister Griffin T.D. said: “Munster Vales is an excellent example of community tourism in action. The brand represents individuals, businesses, communities and groups that recognise the importance of collectively marketing and promoting their destination and region for the greater economic good of the entire region and country as a whole.”

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