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Published on : Friday, July 14, 2017
The series Goblin, the Lonely and Great God welcomed many South Korean television superstars to Old Quebec, integrating features of its historic attractions within storyline of the television K-drama.
The famous soap opera’s admirers with more than 250 million viewers have now crossed the ocean to explore the city on their own.
“We are surfing on a wave,” said the Château Frontenac’s co-ordinator of sales, marketing and public relations, Maxime Aubin.
At present, one can see a constant flow of travelers in the lobby of Quebec City’s many signature hotels, taking their snaps close to its antique mail box, which is seen in many plots of the opera.
Besides, the number of Korean visitors reserving rooms has also increased five-fold partly due to the offering of a “Goblin package” that includes a stay at the hotel.
“It creates a craze for the hotel itself. We have a lot more reservations from Koreans,” Aubin said. “It’s really either buses or families of Koreans that come and pose constantly every day in front of the door,” said the theatre’s director, Anne Dubé. “One time I thought to ask, while trying to be understood, ‘Would you like to see the other side of the door?’ The little family that was here said yes and entered the theatre — and were followed by about 30 Koreans,” she said.