Published on : Tuesday, September 19, 2017
The International Trade Centre (ITC) imparted the training to those women in order to improve their skills in the tourism industry and make them confident to deliver the service efficiently.
The project code named “East Africa: Empowering Women in Trade” wants to connect the women entrepreneurs to the international market, as per Diane Sayinzoga, the Head of SEZs and Export at Rwanda Development Board.
In addition, it also targets women entrepreneurs in selected sectors in East Africa by raising the value of the transaction of international businesses thereby adding to increased incomes along with creating jobs along the value chain.
The scheme is a fair chance for women to come in contact with international counterparts, exchange knowledge and proficiency and identify and handle target markets, arrange different promotional events and carry out effectual contract negotiations.
“This initiative is beneficial to Rwanda’s tourism industry and our stakeholders as we seek to expand and transform our tourism market into the ultimate leisure and MICE destination. The project is therefore quite timely in terms of supporting women entrepreneurs especially those in the tourism industry, Sayinzoga, told Business Times.
“The project is therefore a fundamental pillar in terms of equipping and facilitating the women to tap into the high- end market, whose expectations and needs are equally high,” she noted.