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Published on : Thursday, July 20, 2017
Last week, Gucci also announced that it was launching a home decor line, with complete with images for 32 dreamy pieces. In their initial coverage, GUCCI predicted that this would ultimately be part of Alessandro Michele’s wider efforts. Alessandro Michele, the Creative Director of GUCCI loves history and the places to visit. The main motto of GUCCI is now to expand the brand to a series of new disciplines.
Gucci disclosed the Gucci Places which is an innovative new travel platform that will start on the brand’s app come September.
This app will allow Gucci fans and travellers alike to take a glance inside the mood boards of Michele’s studio. However, the most exciting about the feature is that it will give users a rich, substantive look into the history of GUCCI.
GUCCI Places offers the explorations of the various locations around the world that have inspired the brand’s collections throughout the years.
This means it will go back way before Michele’s tenure, mining Gucci’s complete 96-year existence. But beyond providing a history lesson, the app will be extremely useful for travellers on the ground.
GUCCI app will also allow a geolocation feature, which will give the user to “check in” and receive a badge in the process.
This new travel app is a platform that will further harness the power of Gucci’s consumers and the fans. That first location of GHUCCI app is Chatsworth House, the English estate where Vogue’s Hamish Bowles recently organised an exhibition titled “House Style: Five Centuries of Fashion at Chatsworth.” Chatsworth House is a strong motivation to Michele where 2017 Resort Campaign was shot. The campaign was photographed on the property.