A plea for $1.5 million rise for Arkansas tourism ads declined

Published on : Tuesday, October 25, 2016

arkansas-tourism-ads-declinedA request from the Department of Parks and Tourism for increasing its $11.3 million-a-year advertising budget for tourism promotion by $1.5 million in next two fiscal years was rejected by Arkansas lawmakers.


The state officials said that the advertising budget for tourism promotion is financed through the state’s 2% sales tax on tourist-related businesses. The intended tourism advertising budget increase would allow the department to actively market Arkansas to potential visitors and cope with recent changes in travel industry and also carry on profitable internet marketing campaigns, broadcast and print media advertising.


Tourism Director Joe David Rice said that Arkansas State will not split its advertising contract between an online company and an advertising agency. Currently, CJRW of Little Rock is in charge for advertising and promotions of the tourism industry of the state while Aristotle Inc. of Little Rock manages the website Arkansas.com

The proposed increase in advertising budget is tied to internet advertising and the department already has a webpage which can be promoted by changing its existing ads. Kane Webb, Department of Parks and Tourism Director said that “If Arkansas tourism is to continue generating travel-related sales taxes at a record rate, this is no time to curtail advertising.” He said that the advertising budget increase will be a great return on investment, and will work towards marketing and promoting Arkansas. One of the latest studies have shown that every dollar spent on tourism advertising in Arkansas yielded $10.14 in return


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