A simple spelling error caused visitor drop to the Bermuda Island

Published on : Wednesday, November 29, 2017

Bermuda IslandBermuda is an island situated in the North Atlantic Ocean. It’s well-known for its pink sand beaches and turquoise waters. Visiting this is isle is like a fairytale come true!

However, in recent months, over 3000 trips to this paradise island were cancelled due to an unfortunate error in spelling.

We all are pretty much aware of the fact that Hurricane Irma and Hurricane Jose, which blew through the Caribbean back in September, devastated many of the islands of this belt.

Bermuda lies further north in the Atlantic Ocean. It is located off the coast of North Carolina and was not one of those islands devastated by the hurricanes. Nevertheless, another island named Barbuda, a small island in the eastern Caribbean, north of Antigua and Dominica, was affected and was highlighted in extensive news coverage of the hurricanes which created confusion in the two.

Regardless of the fact that the two islands are approximately 1600kms from each other and Bermuda is not based in the Caribbean. Different news reports by several channels and new organisations wrongly reported hurricane devastation to Bermuda.

This caused over 3000 travel cancellations, as Bloomberg reports, while Bermuda officials woke up to text messages from friends saying: “I hope you’re OK!”

This slight error made the tropical dreamland to go through its first drop in tourism in almost two years in September 2017. Like many islands in the region, tourism is the top employers and economic driver for Bermuda as well.

As per the figures of Q3 2017’s visitor arrival, each air leisure visitor to Bermuda expended roughly $US1500-plus ($A1970) per person on an average, Glenn Jones, director of public and stakeholder relations with the Bermuda Tourism Authority told The Royal Gazette.


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