Published on : Friday, June 23, 2017
Abbotsford House, the historic home of Waverley author Sir Walter Scott has become the 1000thbusiness in the country to sign up to VisitScotland’s Information Partner (VIP) programme.
The five star historic house and visitor centre situated on the banks of the River Tweed near Melrose, has now joined an exclusive network of VisitScotland Information Partners (VIPs) by committing to actively promote the local area and services offered by local businesses.
Launched in May 2016, the programme ties in with VisitScotland’s global Spirit of Scotland campaign and harnesses the local knowledge, warmth and enthusiasm of partners across the country to help visitors receive the warmest of welcomes and make the most of their trip to Scotland.
From a luxury chocolate factory and café in the most north-westerly village on mainland Scotland to a gemstone museum in Dumfries & Galloway, and from award-winning restaurants in central Glasgow to libraries in Banchory and Inverurie, the programme includes partners in every region of Scotland and covering all tourism businesses.
The programme has taken the country by storm since it was launched with accommodation providers, visitor attractions and social enterprises all joining up to do their bit to ensure visitors receive first-class information about the local region and Scotland as a whole.
Some regional highlights of the VIP programme are:
Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs said:
“Abbotsford House is an excellent example of the many wonderful attractions and experiences that await visitors to the south of Scotland.
“In this, the Year of Heritage, History and Archaeology, collaboration is key to ensuring Scotland’s tourism industry can maximise its opportunities. The partner programme provides the opportunity to show Scotland at its very best and to help visitors to experience the warmth of our welcome.”
VisitScotland Director of Partnerships Riddell Graham said: “We are delighted to welcome Abbotsford House to our VIP programme and proud to reach this important milestone just over a year since we launched the scheme as part of our global Spirit of Scotland campaign.
“VisitScotland’sVIP programme aims to ensure that all tourism providers can be local ambassadors and help provide information, assistance and advice on all there is to see and do here.This follows a growing trend among consumers to use online resources to plan their trips and we now have partners throughout the country providing high quality information and advice to visitors with whom they interact.”
Giles Ingram, Chief Executive of Abbotsford, said: “We’re extremely pleased to be partnering with VisitScotland on this programme and to mark the 1000th milestone by celebrating the phenomenal success of Sir Walter Scott’s Waverley.
“Our staff are dedicated to ensuring that visitors to Abbotsford House enjoy a first-class experience and being situated just a short walk from Tweedbank Station, we are ideally located to offer visitors arriving from the Borders Railway information on the wider local area.
“By joining this scheme, not only are we helping to further strengthen and enhance the overall visitor experience at Abbotsford House and the Scottish Borders, we are working together to raise the profile of Scotland as a whole.”
The VIP programme forms part of VisitScotland’s focus on information which also includes a global online community to allow Scots and those who love Scotland to bring alive the streets, characters and landscapes of our country.
It ties in with VisitScotland’s global Spirit of Scotland campaign, harnessing the local knowledge, warmth and enthusiasm of staff at the attractions helping visitors make the most of their trip to Scotland.
The VisitScotland Information Partner programme is open to all Quality Assured businesses, as well as community groups, local authority-operated library services and social enterprises. VisitScotland provides the partner sites with official signage and collateral, promotional material and information resources to make sure visitors receive first-class information about the local region and about Scotland as a whole.
Source:- Visit Scotland