AACB: Exhibitions are crucial to drive Australia’s economic growth

Published on : Tuesday, October 24, 2017

aacb_logoThe members of AACB have secured 154 international corporate events that comprise an exhibition on the forward calendar with an additional 75 to confirm their exhibition requirements.


Andrew Hiebl who is the CEO of AACB mentioned that international exhibitions play a crucial role in making global trade accessible as well as stimulating the local economy of Australia.


Hiebl went on to state that about half of the international association conventions have a confirmed exhibition.


In the absence of the strategic bidding activities of convention bureaus these chances would not come across Australia. The leading five industry sector attracting the maximum global business events include the Financial and Insurance Services, Media and Telecommunications, Information, Professional, Scientific and Technical services and Healthcare and Social Assistance.


Karen Bolinger who is the president of AACB mentioned that business events enable numerous opportunities by bringing together researchers and scientists with investors and private enterprises.


He feels that only then the new services and products would boast of improved productivity.


For many professions, he said that exhibitions play the role of a key sales tool and in a few circumstances they act as the primary marketing activity catalyst. And therefore their contribution to cities utilizing new technology can never be underestimated.


In the last few months many international exhibitions had accompanied conventions including the 68th International Astronautical Congress (Adelaide), The International Conference on Machine Learning (Sydney), The World Conference on Carbon 2017 (Melbourne).


He also went on to mention that Australia continues to miss out on this wonderful opportunity to connect with global industries. He thinks that through these global bidding losses, 94 exhibitions would be held in nations other than Australia enabling access to basic trade opportunities out of reach for several Australian SMEs.


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