ABTA launches new online training platform for Members’ sales staff

Published on : Friday, December 15, 2017

abtaABTA is today launching a new online training platform aimed at supporting frontline sales staff in the travel industry. Designed by travel trade e-learning provider, Equator Learning, the ABTA Knowledge Zone is being launched ahead of the peak selling period, and will provide relevant, practical and digestible information for ABTA Member sales staff on a range of relevant topics.


The first training module launched on the platform today is “All About ABTA”, which will teach sales staff about what ABTA means for them and their customers. The module has been designed to help staff understand what benefits their customers get through their company’s membership of ABTA as well as giving details of the support, advice and expertise ABTA provides to its Members. Once staff have completed the training they will be able to download a certificate.


The ABTA Knowledge Zone has been tested by a number of ABTA Members before being launched. Assessor & Trainer at Hays Travel, Natasha Heslop, said: “I found the ABTA training module straightforward to access, the module was informative and will be a great tool for our apprentices to use to gain an understanding of what ABTA does.”


Tracey Froggatt, Learning and Development Manager Online Design at Thomas Cook, said:


“ABTA’s new ‘All About ABTA’ module gives a great overview of what ABTA is all about and what this means to customers.”


Other training modules will be launched on the platform in coming months, on a range of different topics, as part of ABTA’s commitment to keeping its Members informed about key industry issues and to support on-going learning and career development. These short, ‘bite-size’ modules will complement ABTA’s programme of practical, in-depth seminars, workshops and conferences (abta.com/conferences-and-events). Members can access the Knowledge Zone either through ABTA’s new education and careers hub or directly at abta.com/abtaknowledgezone.


Commenting on the ABTA Knowledge Zone, Victoria Bacon, ABTA Director of Brand and Business Development, said:


“Travel professionals are selling holidays in an increasingly changing and sometimes uncertain or volatile environment, and customers expect their travel company to be a comprehensive source of information on all things travel-related.


“As we head into the peak selling period, the ABTA Knowledge Zone will support frontline travel staff by providing them with short, simple-to-use training modules that will help them provide customers with valuable information when they’re researching and booking their holidays or business travel arrangements. Staff who complete the online training can then go on to develop their knowledge in specific areas further by attending the relevant ABTA Event, which will provide more in-depth learning and training.


“We’re pleased to be working with Equator on developing this training and we look forward to rolling out new modules throughout 2018.”


Chris May, MD of Equator Learning, commented:

“This partnership is a key strategic move because it will give travel agents easy access to essential ABTA training from one simple platform, and will enable ABTA to support frontline travel professionals.”


Further modules for the exclusive use of ABTA Members and Partners are currently being developed, and will be launched over the next few months.

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