ABTA urges families to Swim Safe this summer

Published on : Saturday, July 16, 2016

families to Swim SafeAs millions of families get ready to head away for their summer holidays, ABTA is urging families to Swim Safe and take simple steps to ensure their children are safe in the water.


According to statistics1 from the Royal Society for the Prevention of Accidents (RoSPA), 30 children under ten years old have drowned in holiday swimming pools abroad over a six-year period, with more than half of these victims under 4 years old. Last year ABTA was made aware of 19 fatal drownings abroad of UK holidaymakers, 7 in swimming pools and 12 in the sea.


Families are urged to take care and always follow pool and beach rules and local signs, check the pool layout to know where the deep and shallow ends are and never leave your child unsupervised. Parents are reminded to keep children under constant supervision, even when lifeguards are available.


Worryingly, ABTA research2 in 2014 revealed that over one in ten people (12%) don’t check safety information, such as zoned areas for boats or jet skis before they swim. This is especially important on holiday, where people typically swim in unfamiliar environments and where dangerous currents or powerful rip tides may be present – holidaymakers should seek local advice before they swim.


Nikki White, Director of Destinations and Sustainability, ABTA, said: “Unfortunately, each year there are accidents in the water, some with devastating consequences. Swimming should be one of the pleasures of a holiday, and following some simple steps can save lives, keep you and your loved ones safe, and help keep the water fun for everyone this summer.”


David Walker, Leisure Safety Manager for RoSPA, said: “We are pleased to be supporting ABTA’s Swim Safe campaign this year. The vast majority of family holidays leave nothing but happy memories, but unfortunately some do end in tragedy. By following these few simple steps, you can make sure that everyone has a happy and safe holiday.”


Wherever you’re swimming, follow ABTA’s top tips for swimming safety:


  1. Make the most of your time in the water


  1. Be aware of your surroundings


  1. Follow safety advice


  1. Look out for others


  1. Don’t overestimate your ability


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