Published on : Wednesday, March 14, 2018
A joint venture with the Department of Health and the Department of Culture and Tourism will perceive a worldwide marketing campaign to develop the city as a centre in terms of medical tourism, with the help of world class institutions like the Cleveland Clinic and the Imperial College London Diabetes Centre.
The campaign will emphasize detailed areas in terms of medical excellence in domains like open heart surgery and cancer treatment – “Things that you cannot find in the region,” said Sultan Al Mutawa Al Dhaheri, the executive director for the tourism sector at the Department of Culture and Tourism.
Besides, the emirate will add on what Mr Al Dhaheri called “more of a tourism twist.”
“If you come to Abu Dhabi you can buy a package, with discounts on attractions. If your family is coming with you, we have a better offer for them,” he said.
Mr Al Dhaheri was conversing at the introduction of the 2017 tourist report, which highlights the variety of Abu Dhabi to the world as a significant visitor destination for leisure activities, cruising, conventions and conferences.
2017 was defined by impressive growth related to arrivals from two countries who granted visas on arrival, the Russian tourist number increased by 91 percent, and from China it was 61 percent respectively.
It was no shocking revelation that Chinese tourists kept on leading the league table of overseas visitors to Abu Dhabi.
They made up almost 1 in 10 of the 4.8 million hotel guests who visited emirate in 2017, outpacing more customary markets like India and the United Kingdom, who were second and third respectively.
Tags: medical tourism