Access VR experiences along Wild Atlantic Way via apps or on desktops

Published on : Monday, June 20, 2016

Access VR experiencesFollowing on from the successful demonstration of virtual reality (VR) as a potential sales tool at ITB Berlin, Failte Ireland are now giving everyone the chance to view the experiences for themselves with the release of new 360° views of the Wild Atlantic Way.

These views can now be accessed publicly via apps or on desktops and will add another level of immersion when visitors research the destination.

A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the Wild Atlantic Way) are available on VR apps including LittleStar and Samsung Milk VR.

The experiences can also be viewed in new 360° videos which allow viewers to tap, click or drag the video to change their viewing angle and see what’s happening around them giving the viewer an almost life like experience. These can be viewed on desktop and mobile websites as well as on VR Headsets, Google Cardboard.

These cutting edge views are available across all Wild Atlantic Way digital platforms including as well as across social media channels including Facebook and Youtube.

Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors.

The VR and 360° experiences were commissioned by Fáilte Ireland and filmed earlier this year using a combination of drone; custom built mounted back packs and go-pro equipment to truly give this immersive perspective.

Fáilte Ireland also plans to integrate the VR experiences and 360° views across their Tourist Office network and, ultimately, make them available to the tourism trade for their own promotional activities.


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