Accessible tourism – Rising awareness

Published on : Thursday, November 14, 2019

Of late, the government’s proclamation of sector deal has set out its goal to make the UK Europe’s the most easy to get to tourism destination by 2025 and with Purple Tuesday emphasizing the rising need for change, Cumbria Tourism is supporting next month’s brand-new Tourism for Everyone Conference.


Organized at the Low Wood Bay Resort & Spa on the 3rd December and with the main speakers from VisitEngland, the Calvert Trust and Lakeland Arts, the event will have presentations as well as workshops planned to assist tourism businesses in growing their awareness of customer needs and the way it can change their business practices to accommodate them in a better way.


20% of visits to the county by now include at least one member with additional needs. This statistics is hoped to rise, mainly with the plans of the government projected to grow the number of disabled international visitors by a third.


Justin Farnan, Sales and Marketing Manager at the Calvert Trust, which grabbed the 2019 Cumbria Tourism Award for Accessible Tourism, will be highlighting the Trust’s disability-focused service as an example for other tourism businesses to take a cue from. Justin says “As an organisation focussed on providing activity breaks for those with disabilities we’re fully committed to making Cumbria and the Lake District as accessible as possible.


Irrespective of whether the disability is physical, learning or sensory – or a combination of all three – we know that a visit to such a beautiful area can have a real therapeutic benefit. A little thought and understanding into how to make an activity, attraction or accommodation unit supportive of visitors with disabilities, and their carers, goes a long way. With over 40 years of operational experience we know first-hand that making your business truly disability-friendly delivers great levels of repeat business as well as bringing in new customers”.


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