Accor Hotels takeover Mantra boosts Gold Coast tourism

Published on : Friday, October 13, 2017

Gold Coast tourismThe bosses of Gold Coast tourism are benefiting at the prospect of Accor, the global hotel giant adding the city’s Mantra Group properties in terms of its marketing and booking system.

The Paris-based AccorHotels’ $1.18 billion bid which Mantra Group’s board has acknowledged and finalized by the shareholders in 2018 will make twenty two Coast hotels of Mantra to join Accor.

AccorHotels is known for its over 4200 hotels, resorts and residences along with 10,000 private homes across over 95 nations and comprise significant brands Raffles, Sofitel, Novotel, Mercure and Ibis.

Gold Coast Tourism Chairman Paul Donovan explained that the advancement of having Mantra’s Gold Coast properties marketed through Accor’s booking system would be crucial.

To quote the Chairman, “that is going to result in additional tourists. If you are anywhere in the world and have an Accor frequent users card then all of a sudden Accor might have special deals and we’ll be part of that. I don’t see anything other than additional value that a global brand like that will bring to an organisation like Mantra. The other big thing is it is recognised the Gold Coast has a premier company that has caught the eye of a global brand like Accor. How good is it that a brand inspired and developed by a Gold Coaster is now big enough to get on the world stage with Accor? It all comes back to the work done by Bob East as CEO.”

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